VFM
Leonardo is a
technology leader in online visual content management and distribution
systems.
VFM Leonardo’s VScape®
and VBrochure™ products leverage
the
distribution capabilities of the VNetwork™, the most
universally accepted
and largest online visual content distribution network for the global
travel
industry. VFM Leonardo offers hotel brands and hoteliers the most
effective
digital asset management and online merchandising systems available
today and
efficiently delivers over 1,000,000 visual images to more than 30,000
travel
websites for 85,000 hotels worldwide. Follow VFM Leonardo on Twitter at
@VFMLeonardo.
Learn
more about VFM
Leonardo »
Visit
VFM Leonardo’s
Blog »
Resources:
VTV - Online Hotel
Merchandising Insights. Every Week.
VTV is an online video series featuring
weekly interviews
with industry experts discussing the most important issues in online
marketing,
e-commerce, sales and distribution for the hotel industry with your
host John
McAuliffe, Chief Marketing Officer of VFM Leonardo.
Watch VTV »
Articles and White
Papers
Online Merchandising:
What is it and How Can You Use it to Your Advantage?
By understanding and implementing the fundamentals of online
hotel merchandising, hoteliers can leverage the Internet as a cost
effective
sales and marketing channel by capturing shoppers’ attention and
motivating
them to book. Learn six simple ways hotels can use online merchandising
to
their advantage. Download
Now »
Online Merchandising:
How Hoteliers Can Enhance their Online Presence, Set Themselves Apart
and Drive
More Bookings
What travel shoppers are experiencing on today’s travel
sites is an absence of well merchandised hotels. In other words, hotels
are not
presenting their unique stories and special qualities in a compelling
way
online. Instead, online searches pull up a series of undifferentiated
“listings” that fail to entice shoppers or provide clear incentives to
book. Download
Now »
The Influence of
Visuals in Online Hotel Research and Booking Behavior
A comprehensive research study by Harris Interactive
examining the importance of both quantity and quality of visuals
(photos, 360˚
virtual tours, and videos) to online travel shoppers. Download
Now »
Top 5 Online
Merchandising Tips For Hoteliers
"At the core of merchandising, is the fundamental idea
that presentation greatly affects how well products sell. Although it’s
a
concept that hoteliers typically associate with choosing the right
pillows or
accessorizing guestrooms with certain decor, there is a new way of
thinking
about merchandising: as a proven way to extract the most value from
online
hotel listings. This mentality is becoming the key to success for
hotels in
today’s competitive online travel market." Download
Now »
VFM Leonardo Recent News Releases
VFM
Leonardo Announces Toby Kubis Joins Executive Team; Travel Industry
Veteran Toby Kubis Joins VFM Leonardo as Vice President Corporate Hotel
Sales / November 2009
New
on VTV Channel: The Role of Online Information in Travel Shopping /
November 2009
New
on VTV Channel: The Integration of Revenue Management and Marketing
/ November 2009
Webinar:
Outlooks for Successful Online Merchandising in 2010, November 12th,
2009, 2:00pm Eastern; Complimentary webinar on what smart hoteliers are
doing to extract more value out of their hotel’s presence online in the
year ahead with speakers Henry Harteveldt from Forrester Research and
Edward Perry from WORLDHOTELS / November 2009
VFM
Leonardo Chosen by Carlson Hotels Worldwide to Distribute Images and as
Primary Distributor of Rich Media; Largest distributor of visual
content for hotels worldwide expands relationship with Carlson to
enhance visual presentation of its hotels on Carlson brand websites and
thousands of websites used by travelers to research hotels online.
/ October 2009
New
on VTV Channel: The World Tweets, Should I? / October 2009
Fareportal,
Inc. Joins VFM Leonardo’s VNetwork™; FAREPORTAL powered travel sites to
source all rich media content and still images exclusively through VFM
Leonardo / October 2009
New
on VTV Channel: eBusiness for Hoteliers – Panacea or Pain? – The Role
of Visual Content in Travel Shopping / October 2009
New
on VTV Channel: Generational Marketing - Matures and Baby Boomers /
October 2009
Amadeus
Extends Relationship with VFM Leonardo; Amadeus to source and manage
all hotel visual content using VFM Leonardo’s VScape® Digital Asset
Management System / October 2009
New
on VTV Channel: How to Leverage Content Online / October 2009
VFM
Leonardo’s VScape® Digital Asset Management System Selected by
SynXis to Manage and Distribute Hotel Visual Content for Over 10,000
Hotels; SynXis will integrate VScape within its RedX Distribution
Management System for easy digital asset management and distribution
/ October 2009
New
on VTV Channel: eBusiness for Hoteliers - How to Motivate the Content
Sensitive Traveler / September 2009
VFM
Leonardo Selected by White Lodging to Better Merchandise Hotels Online
/ September 2009
New
VTV Episode: The Traveler’s Road to Decision / September 2009
Travelport
GDS and VFM Leonardo Extend their Relationship to Include Worldspan;
New exclusive agreement will enable Worldspan users to access the same
visual hotel content as Galileo users / September 2009
Understanding
Online Travel Shoppers: How Smart Hoteliers are Engaging Today’s
Travelers and Driving More Bookings / September 2009
New
VTV Episode: The New Luxury – Merchandise, Don’t Sell / September
2009
New
VTV Episode: VIDEO - Visual Content Decisions - What? How Much? Why?
/ September 2009
Content:
The Key to Hotel Bookings - Complimentary Webinar September 10th; Learn
about the Five Pillars of Effective Travel eBusiness and how hotel
content plays a significant role in driving bookings. / September
2009
Content:
The Key to Hotel Bookings? / John McAuliffe - VFM Leonardo /
September 2009
New
VTV Episode: How to Know Where the Fish Are / August 2009
Preferred
Hotel Group Selects VFM Leonardo as Exclusive Provider of Visual
Content Distribution Services; Member properties of Preferred Hotel
Group’s brands to use VFM Leonardo’s VScape® and VBrochure™
products exclusively to 30,000+ electronic channels and travel websites
in VNetwork™ / August 2009
StarCite
Partners With VFM Leonardo to Enhance Online Meetings Marketplace With
Rich Hotel Visual Content; VFM Leonardo to be Exclusive Provider of
Rich Content Showcasing Hotel Properties to Corporate Buyers Within
StarCite’s Online Marketplace / August 2009
VFM
Leonardo Chosen as Exclusive Provider of Hotel Visual Content for
Concur’s Corporate Travel Booking Solutions; Largest distributor of
visual content for hotels worldwide expands relationship with Concur
making their photos, virtual tours and video available to thousands of
corporate customers / August 2009
New
VTV Episode: Online vs. Offline Marketing / August 2009
WORLDHOTELS
Selects VFM Leonardo as Exclusive Solution / August 2009
VFM
Leonardo Selected to Exclusively Manage and Distribute Visual Content
for La Quinta Inns & Suites; VFM Leonardo’s VScape® Digital
Asset Management System adopted by limited service hotel chain to
manage visual content and seamlessly distribute to electronic
distribution channels. / August 2009
VFM
Leonardo to Power Visual Content Management and Distribution for
Rosewood Hotels & Resorts; Rosewood Hotels & Resorts adopts
VScape® Digital Asset Management System to efficiently manage and
deliver hotel visual content to online channels / August 2009
This
Week on VFM Leonardo’s VTV: The New Luxury – Experience, Not Status:
Educational video series featuring weekly interviews with hotel and
travel industry experts launches new episode ‘The New Luxury –
Experience, Not Status’ with Bonnie Knutson, Professor at the Michigan
State University School of Hospitality Business and host John
McAuliffe, VFM Leonardo’s Chief Marketing Officer / August 2009
This
Week on VFM Leonardo’s VTV: Experiential Marketing - What It Is and
Isn't; Educational video blog featuring weekly interviews with hotel
and travel industry experts launches new episode: Experiential
Marketing - What It Is and Isn't with Laurence Bernstein of the Bay
Charles Consulting Company and host John McAuliffe, VFM Leonardo’s
Chief Marketing Officer / August 2009
VFM
Leonardo Expands VNetwork™ to Include Travel Deals & Sales Consumer
Site Voyij.com; VFM Leonardo enables hoteliers to better merchandise
their properties to travel shoppers on Voyij.com (recently launched by
the creators of SideStep.com) by providing the site with hotel photos,
virtual tours and videos / August 2009
VFM
Leonardo Expands VNetwork™ to Include Gekko.com; The largest
distributor of visual content for hotels worldwide expands distribution
network to enable hotels to display their photos in front of more
prospective guests online on unique hotel recommendation website,
Gekko.com / August 2009
VFM
Leonardo Launches VTV / July 2009
Online
Merchandising: What is it and How Can You Use it to Your Advantage? Six
simple ways hotels can use online merchandising to their advantage /
Paolo Boni / July 2009
Pegasus
Solutions and VFM Leonardo Form Strategic Partnership; Pegasus Chooses
VFM Leonardo's VScape® Digital Asset Management System to Power All
Visual Content for ODD and Content Hub / June 2009
Discover
the Secrets to Differentiating Your Hotel in the Online Marketplace
/ June 2009
How
to Stand Out, Inspire and Motivate the Online Travel Shopper / May
2009
Online
Seminar: The Secrets to Extracting More Value from Your Hotel's
Listings on OTAs and Third-Party Travel Sites. Learn How to Better
Merchandise Your Hotel Online - April 14th, 2009 / April 2009
VFM
Leonardo Expands Visual Content Distribution Network to
include Additional 40+Travel Websites Powered by GTA Travel / March
2009
VFM
Leonardo Partners with InnLink to Maximize Online Revenue for Hotel
Customers; Leading distributor of visual content for the global travel
industry enters into partnership with industry leading reservations
service and representation company to enhance revenue for its hotels
through online rich media distribution / February 2009
VFM
Leonardo Appoints Jeff Thomas as Vice President Global Distribution;
Travel industry veteran to build on VFM Leonardo’s expanded online
media network / November 2008
Americas
Best Value Inn to Further Enhance Online Presence with Rich Media from
VFM Interactive - VFM to produce and distribute new rich visual content
for all ABVI properties / October 2008
Outrigger
Hotels & Resorts and OHANA Hotels & Resorts Roll-Out New Online
Videos for Their Hawaii Properties / March 2008
Myfidelio.Net
And VFM Interactive To Provide Hotels With A Central Gateway For
Distribution And Management Of Visual Content In All Channels; All
myfidelio.net hotels now have access to VFM’s Vscape solution to
distribute and manage images in all GDS and thousands of Internet
Channels / March 2008
VFM
Interactive Announces Louise Meyer Joins Executive Team; Highly
regarded industry veteran to help build VFM's hotel media production
and distribution business / February 2008
Great
Hotels Organisation Partners with VFM Interactive to Provide Rich Media
Production and Distribution Services for their Member Hotels Worldwide;
GHO adopts VFM's Vscape media management and distribution solution to
distribute hotel photos and rich media to thousands of electronic
channels / February 2008
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